Atari announces the creation of two divisions, Atari Gaming and Atari Blockchain, and a change in Leadership

Atari announces the creation of two divisions, Atari Gaming and Atari Blockchain, and a change in Leadership

Atari Gaming will operate games, the Atari VCS and licensing

Atari Blockchain will operate the Atari Token, and explore new opportunities in blockchain, NFTs, and online worlds

Effective April 6, 2021, Wade J. Rosen will become Chief Executive Officer of the entire Atari Group, Frédéric Chesnais to focus on Atari Blockchain and Licensing

Paris, April 6, 2021 – Atari, one of the world’s most iconic consumer brands and interactive entertainment producers, announced today that Wade J. Rosen, currently Chairman of the Board of Directors of Atari, will become Chief Executive Officer effective April 6, 2021. The Company also announced the creation of 2 divisions, Atari Gaming and Atari Blockchain. Frédéric Chesnais, current CEO, will focus on Licensing and Atari Blockchain.

I’m honored to be a steward of something as iconic and legendary as Atari. I would also like to thank Fred Chesnais for turning around the company, which is now well positioned for such incredible long-term success. When Fred stepped into the role of Chief Executive Officer, he inherited a situation burdened with debt. Since then, he has eliminated debt and enacted a meaningful turnaround. He had the foresight to push Atari into cutting edge markets like Blockchain, the VCS, and the Atari Hotels. It’s because of him that the company is at its strongest valuation in seven years. We thank Fred for his leadership and are excited to continue working with Fred as he focuses on Licensing for the entire group and the development and growth of the exciting Blockchain Division created today,” said Wade J. Rosen, Chairman of the Board of Directors of Atari, S.A.

For Frédéric Chesnais, current CEO and a significant shareholder of Atari: “8 years ago, when I came back, the brand was given for dead. This spectacular turnaround is the result of solid teamwork and support from the shareholders, and I would like to thank each and every one of these individuals. We can all be proud of this outcome. The Atari brand is alive, more than ever, and this organization in two divisions will help us adapt to the changes in our business line.”.

Gaming Division. The Gaming Division of Atari, which will include all assets not included in the Blockchain Division, will be focused on gaming, and specifically the expanding market of retro gaming. Financially, Atari will prioritize incremental long-term growth and sustainable cashflow. To do this Atari will focus on three key pillars for the Gaming Division: Gaming, the VCS, and Licensing.

Gaming: Atari will continue to operate and develop its successful free-to-play mobile games. In addition, new development will be shifted to console and PC, with an emphasis on revitalizing classic Atari intellectual property for the modern era. These new releases will share the classics’ instant enjoyability, while introducing a meaningful single-player campaign, couch co-op/multiplayer, and online play.

VCS: Atari will continue to support the Atari VCS through meaningful third-party content and exclusive first-party content. The VCS community has shown an ingenuity and creativity in adapting the system, and Atari will work to support this by releasing tools that will allow creators the ability to design their own classic Atari games (beginning with the Atari 2600). With an eventual goal of making it easier to create, share and play retro gaming content in the modern era.

Licensing: Atari, and its catalogue of classic games, continues to be some of the most recognizable brands in the world. Atari will continue to leverage this notoriety in both gaming and non-gaming related fields (including hotels and casinos). Most recently, Atari has seen a tremendous amount of success in licensing the Atari related brands for the use in NFTs. We anticipate this playing an even larger part of our licensing strategy in the coming years.

Blockchain Division: All products and services related to the Blockchain business will be grouped into a division of Atari, to focus on the immense possibilities of crypto and blockchain enabled games. Given the launch of the Atari Token, the primary goal of this division will be the continued development of the Atari Token through further use cases and integration into the Atari ecosystem (as payment for digital goods within the VCS, within Atari games on the blockchain, and within 3rd party games or applications such as opensea.io, Sandbox or Decentraland). Atari will also continue to evaluate opportunities in blockchain gaming, NFTs, and blockchain based online worlds. The creation of this division will take effect as of April 1, 2021.

As part of this venture, Atari is exploring, among several options, the potential structuring of this division as an autonomous entity with a view to a possible spin-off to Atari shareholders by listing of this new entity.

As of the date hereof, there is no assurance any such potential spin-off will occur, which would otherwise require continued business case analysis, approval of stock market regulators, approval by Atari shareholders in a general meeting, as well as confirmation that the demerger favorable regime (“régime de faveur”) would apply and, depending on a number of technical aspects, at least 12 months of additional work.

The Group confirms his objective of a positive net income for the financial year 2020-2021 despite the delays in the licensing activities and of the launch of the VCS caused by the global pandemic.

Disclaimer

The realization of the plans, and their operational budget and financing plan remain inherently uncertain, and the non-realization of these assumptions may impact their value.

About Atari

Atari, comprised of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® and Pong®. From this important portfolio of intellectual properties, Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony and Nintendo game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For more information: www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in France on Euronext Paris (Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq First North Growth Market as Swedish Depositary Receipts (ISIN Code SE0012481232, Ticker ATA SDB) and are eligible for the Nasdaq International program in the United States (OTC – Ticker PONGF).

©2021 Atari Interactive, Inc. Atari and the Atari logo are registered trademarks owned by Atari Interactive, Inc. All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

Contacts

Atari – Philippe Mularski, CFO                                                         Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 –                                    Tel + 33 1 53 65 68 68 –

Redeye AB (Certified Adviser) – Catharina Prämhall
Tel: +46 8 121 576 90 –

This is information that Atari SA. is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on April 6, 2021 at 8:00am CET.

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Disclaimer
All transaction are carrying out by SiLLC, a private portfolio management assembly. This document is not an offer of securities for sale or investment advisory services. This document contains general information only and is not intended to represent general or specific investment advice. Past performance is not a reliable indicator of future results and targets are not guaranteed. Certain statements and forecasted data are based on current expectations, current market and economic conditions, estimates, projections, opinions and beliefs of SiLLC and/or its members. Due to various risks and uncertainties, actual results may differ materially from those reflected or contemplated in such forward-looking statements or in any of the case studies or forecasts. All references to SiLLC’s advisory activities relates to SiLLC Assembly International.

Atari Extends Hotel Partnership with ICICB Group to more Countries in Europe and Africa, and Asia

Atari Extends Hotel Partnership with ICICB Group to more Countries in Europe and Africa, and Asia

These Atari hotels will accept the Atari Token for certain services, including loyalty programs and exclusive VIP expériences

Paris, March 22, 2021 – Atari®, a world-wide known producer in the industry of consumer brands and interactive entertainment products, announced today that it has extended its partnership with ICICB Group for the development of Atari branded hotels. ICICB Group is a multinational holding group, with diversified portfolio, which has presence in the majority of prime markets around the world. The extended agreement includes new countries in Europe in Africa. It also includes countries in Asia, such as Australia, New Zealand, Hong Kong and Singapore. This agreement with ICICB Group is in addition to the licensing agreement with ICICB Group announced in March 2021 and to the licensing agreement of January 2020 entered into with GSD Group and covering eight cities in the USA.

Under the provisions of the extended agreement with ICICB Group, Atari is entitled to 5% of the revenues generated from the hotels. In addition, Atari is entitled to receiving an amount of US$3.0 million, in the form of a non-refundable advance payment and consulting fees. This is in addition to the US$0.5 million to be received under the initial agreement with ICICB.

These Atari Hotels will also accept the Atari Token (ATRI) for use inside the premises, including loyalty programs and exclusive VIP experiences. The details will be revealed as the pre-marketing opens for each location.

ICICB Group specializes in bringing forth innovative solutions and projects, while targeting the transformation of the digital world. The Group, by utilizing practical content and state-of-the-art technology, is active in many sectors that include, among others, digital banking, crypto trading and finance, commercial real estate, security, and luxury items. ICICB Group is dedicated to offer innovative products and services that leverage Artificial Intelligence, by concluding partnerships with some of the world’s most known companies.

Atari hotels will be designed in accordance with the latest trends in hospitality industry. With sophisticated style and modern twists, the common areas will immerse visitors into the video game universe and the Atari brand. The hotels will feature Atari gaming playgrounds, several function rooms, co-working areas, fine restaurants and bars, a bakery, a movie theater, as well as a gym. The design of Atari hotels targets both, those who travel for business and those who seek please and entertainment, by offering an all-in-one luxurious and entertaining experience.

Atari reserves the rights for the development of similar hotels in other countries.

Disclaimer:

Upon the conclusion of the licensing agreement between Atari and ICICB Group, there are certain aspects that remain inherently uncertain. These include, among others, the realization of plans, the operational budget, as well as the plan relating to finances. The non-realization of these assumptions may have an impact on their overall value.

About Atari:

Atari, an affiliated company of Atari SA and its subsidiaries, constitutes a worldwide entity focusing in offering interactive entertainment and multiplatform licensing products. Atari was founded in 1972 and since then, the company forms a leading innovation-driven brand in the world of video games. The company’s portfolio includes the ownership and management of more than 200 games and franchises. Some of the most known titles are Asteroids®, Centipede®, Missile Command® and Pong®. Atari makes also available attractive online games for smartphones, tables, and other compatible devices with its state-of-the-art portfolio and projects. The company is responsible for the development and distribution of interactive entertainment gaming consoles by maintaining partnerships with some of the world’s most reputable companies, such as Microsoft, Sony, and Nintendo. Atari utilizes its brand and franchises by offering licensing agreements in other industries, such as media, derivative products, and publishing. For more information, visit www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in France on Euronext Paris (Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq First North Growth Market as Swedish Depositary Receipts (ISIN Code SE0012481232, Ticker ATA SDB) and are eligible for the Nasdaq International program in the United States (OTC – Ticker PONGF).

©2021 Atari Interactive, Inc.  Atari and the Atari logo are registered trademarks owned by Atari Interactive, Inc.  All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

About ICICB:

ICICB is a holding company, with a diversified portfolio, that was founded in an effort to exceed the standard notion of traditional leadership. In doing so, ICICB Group seeks to apply the key concepts of leadership in an evolving process of digital transformation. An important aspect contributing to such transformation is that ICICB stresses the importance of transforming the process and provides the necessary means for its continuance or completion. ICICB Group holds a crucial role in inspiring, motivating, planning, and directing the further advancement of its constituent businesses, corporate entities, and leading professionals in respective areas.

The Group maintains partnerships aiming the digital business transformation. By covering a wide range of potentials, ranging from strategy drafting and planning to supervision of technical aspects, ICICB Group holds a long tradition in creating innovative businesses and submitting proposals that showcase an extensive amount of professionalism willingness, and ability to widen new horizons. Investment-wise, ICICB Group maintains a long-term outlook and strategically targets organic growth through acquisitions in fields in which the management demonstrates notable expertise and experience. The Group’s strategy allows for the utilization of optimal flexibility in terms of financing and investment decision processes.

Contacts

Atari – Philippe Mularski, CFO                                                         Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 –                                    Tel + 33 1 53 65 68 68 –

Redeye AB (Certified Adviser) – Catharina Prämhall
Tel: +46 8 121 576 90 –

This is information that Atari SA. is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on March 22th, 2020 at 8:00am CET.

************************

Disclaimer
All transaction are carrying out by SiLLC, a private portfolio management assembly. This document is not an offer of securities for sale or investment advisory services. This document contains general information only and is not intended to represent general or specific investment advice. Past performance is not a reliable indicator of future results and targets are not guaranteed. Certain statements and forecasted data are based on current expectations, current market and economic conditions, estimates, projections, opinions and beliefs of SiLLC and/or its members. Due to various risks and uncertainties, actual results may differ materially from those reflected or contemplated in such forward-looking statements or in any of the case studies or forecasts. All references to SiLLC’s advisory activities relates to SiLLC Assembly International.

Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain

Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain

Paris, March 10, 2021 – Atari®, a world-wide known producer in the industry of consumer brands and interactive entertainment products, announced today that it has entered into a license agreement with ICICB Group for the development of Atari branded hotels. According to the agreement, the first hotels will be constructed at selected locations outside the US, with Dubai, Gibraltar and Spain being the first countries to host the Atari hotels. The licensing agreement was concluded with ICICB Group, a multinational holding group, with diversified portfolio, which has presence in the majority of prime markets around the world. This agreement with ICICB Group is in addition to the licensing agreement of January 2020 already entered into with GSD Group and covering eight cities in the USA.

Under the provisions of the agreement, Atari is entitled to 5% of the revenues generated from the hotels. In addition, Atari is entitled to receiving an amount of US$0.5 million, in the form of a non-refundable advance payment and consulting fees.

ICICB Group specializes in bringing forth innovative solutions and projects, while targeting the transformation of the digital world. The Group, by utilizing practical content and state-of-the-art technology, is active in many sectors that include, among others, digital banking, crypto trading and finance, commercial real estate, security, and luxury items. ICICB Group is dedicated to offer innovative products and services that leverage Artificial Intelligence, by concluding partnerships with some of the world’s most known companies.

Atari hotels will be designed in accordance with the latest trends in hospitality industry. With sophisticated style and modern twists, the common areas will immerse visitors into the video game universe and the Atari brand. The hotels will feature Atari gaming playgrounds, several function rooms, co-working areas, fine restaurants and bars, a bakery, a movie theater, as well as a gym. The design of Atari hotels targets both, those who travel for business and those who seek please and entertainment, by offering an all-in-one luxurious and entertaining experience.

Atari reserves the rights for the development of similar hotels in United States and worldwide.

Disclaimer:

Upon the conclusion of the licensing agreement between Atari and ICICB Group, there are certain aspects that remain inherently uncertain. These include, among others, the realization of plans, the operational budget, as well as the plan relating to finances. The non-realization of these assumptions may have an impact on their overall value.

About Atari:

Atari, an affiliated company of Atari SA and its subsidiaries, constitutes a worldwide entity focusing in offering interactive entertainment and multiplatform licensing products. Atari was founded in 1972 and since then, the company forms a leading innovation-driven brand in the world of video games. The company’s portfolio includes the ownership and management of more than 200 games and franchises. Some of the most known titles are Asteroids®, Centipede®, Missile Command® and Pong®. Atari makes also available attractive online games for smartphones, tables, and other compatible devices with its state-of-the-art portfolio and projects. The company is responsible for the development and distribution of interactive entertainment gaming consoles by maintaining partnerships with some of the world’s most reputable companies, such as Microsoft, Sony, and Nintendo. Atari utilizes its brand and franchises by offering licensing agreements in other industries, such as media, derivative products, and publishing.

For more information, visit www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in
France on Euronext Paris (Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq
First North Growth Market as Swedish Depositary Receipts (ISIN Code SE0012481232, Ticker ATA SDB)
and are eligible for the Nasdaq International program in the United States (OTC – Ticker PONGF).

©2021 Atari Interactive, Inc.  Atari and the Atari logo are registered trademarks owned by Atari Interactive, Inc.  All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

About ICICB:

ICICB is a holding company, with a diversified portfolio, that was founded in an effort to exceed the standard notion of traditional leadership. In doing so, ICICB Group seeks to apply the key concepts of leadership in an evolving process of digital transformation. An important aspect contributing to such transformation is that ICICB stresses the importance of transforming the process and provides the necessary means for its continuance or completion. ICICB Group holds a crucial role in inspiring, motivating, planning, and directing the further advancement of its constituent businesses, corporate entities, and leading professionals in respective areas.

The Group maintains partnerships aiming the digital business transformation. By covering a wide range of potentials, ranging from strategy drafting and planning to supervision of technical aspects, ICICB Group holds a long tradition in creating innovative businesses and submitting proposals that showcase an extensive amount of professionalism willingness, and ability to widen new horizons. Investment-wise, ICICB Group maintains a long-term outlook and strategically targets organic growth through acquisitions in fields in which the management demonstrates notable expertise and experience. The Group’s strategy allows for the utilization of optimal flexibility in terms of financing and investment decision processes.

Contacts

Atari – Philippe Mularski, CFO                                                            Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 –                                         Tel + 33 1 53 65 68 68 –

Redeye AB (Certified Adviser) – Catharina Prämhall
Tel: +46 8 121 576 90 –

This is information that Atari SA. is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on March10th, 2021 at 06:30pm CET.

************************

Disclaimer
All transaction are carrying out by SiLLC, a private portfolio management assembly. This document is not an offer of securities for sale or investment advisory services. This document contains general information only and is not intended to represent general or specific investment advice. Past performance is not a reliable indicator of future results and targets are not guaranteed. Certain statements and forecasted data are based on current expectations, current market and economic conditions, estimates, projections, opinions and beliefs of SiLLC and/or its members. Due to various risks and uncertainties, actual results may differ materially from those reflected or contemplated in such forward-looking statements or in any of the case studies or forecasts. All references to SiLLC’s advisory activities relates to SiLLC Assembly International.


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