Dubai - The SiLLC Assembly

ARHT Media and NMK Group Enter into an Exclusive Reseller Agreement in the GCC; ARHT Media Capture and Displays to be Installed in Dubai and Doha in May 2021

TORONTO, April 12, 2021 — ARHT Media Inc. (“ARHT” or “the Company”) (TSXV:ART), the global leader in the development, production and distribution of high-quality, low latency hologram and digital content, and NMK Group, are pleased to announce that NMK will be the exclusive distributor of ARHT Media’s technology and services in the UAE and Qatar. As part of this agreement, NMK will install ARHT’s capture and display technology at both existing and planned customer experience centers in Dubai and Doha. NMK is a division of Midwich Group PLC, a specialist audio visual (“AV”) distributor to the commercial market with operations across the UK and Ireland, Continental Europe, North America and Asia-Pacific.

NMK is an audio and visual distributor with a strong heritage in the professional audio market where the business operates with high-end specialist brands, such as Shure and Bose. More recently, NMK has expanded its technology offering, including the addition of key video brand Epson to its portfolio.

In the past two years, ARHT Media has experienced increased interest in its technology in the region following successful activations at the World Government Summit in Dubai, as well as in the pharmaceutical and financial services sectors. With the upcoming World’s Fair in Dubai in Q4 2021 and the World Cup of Football in Qatar in 2022, ARHT Media and NMK expect the rapid adoption of ARHT’s proven, groundbreaking HoloPresence^TM technology in the region.

“Our current clients, as well as new prospects, have expressed great interest in exploring the implementation of ARHT’s tech stack for both permanent installations and events,” stated NMK Business Director, Constantinos Drimakis, “We are looking forward to getting the client demonstrations started in mid-May.”

“The Gulf Region is embracing technology to overcome time and geography possibly quicker than any other place on earth right now,” said ARHT CEO Larry O’Reilly, “and with NMK’s proven track record of working with government, enterprise and education in the region we couldn’t have found a better partner. We are exploring so many opportunities there that I will be spending some time personally in Dubai starting in May.”

About NMK
NMK Electronics Ent., a Midwich Group company, began operations in 1987 focusing on the audio, video and lighting industry. Today, the company has grown into a leading distributor of professional AV products in the Middle East, having offices in Dubai, Sharjah & Doha. Together with its portfolio of reputable brands, a dynamic team and strong financial foundation it is no surprise that the company has achieved a market leader position in its niche industry.

With a long history in the business spanning over 33+ years, NMK has prepared itself for new successful ventures that will propel the company to new heights in upcoming years. More information at www.nmkelectronics.com

About ARHT Media
ARHT Media’s patented HoloPresence technology is a complete end-to-end solution that creates a sense of presence for audiences – as though the holographic presenter was actually live in the room. With no noticeable latency, ARHT Media makes two-way live communication with a 3D holographic presenter anywhere in the world possible. We can also playback pre-recorded content and 3D animations on our HoloPresence displays to deliver rich holographic experiences. Add to this our capability to stream the same content online on our premium Virtual Global Stage^TM.

Connect with ARHT Media
Twitter: http://www.twitter.com/ARHTmedia
Facebook: http://www.facebook.com/ARHTmediainc
LinkedIn: http://www.linkedin.com/company/arht-media-inc-

For more information, please visit www.arhtmedia.com or contact the investor relations group at .

ARHT Media trades under the symbol “ART” on the Toronto Venture Stock Exchange.

Press Contact
Salman Amin
ARHT Media

This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, disclosure related to the Company’s sales funnel; the Company’s technology; the potential uses for the Company’s technology; the future planned events using the Company’s technology; the future success of the Company; the ability of the Company to monetize the ARHT Media technology; the development of the Company’s technology; and interest from parties in ARHT’s products. Generally, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.

NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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Disclaimer
All transaction are carrying out by SiLLC, a private portfolio management assembly. This document is not an offer of securities for sale or investment advisory services. This document contains general information only and is not intended to represent general or specific investment advice. Past performance is not a reliable indicator of future results and targets are not guaranteed. Certain statements and forecasted data are based on current expectations, current market and economic conditions, estimates, projections, opinions and beliefs of SiLLC and/or its members. Due to various risks and uncertainties, actual results may differ materially from those reflected or contemplated in such forward-looking statements or in any of the case studies or forecasts. All references to SiLLC’s advisory activities relates to SiLLC Assembly International.

Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain

Paris, March 10, 2021 – Atari®, a world-wide known producer in the industry of consumer brands and interactive entertainment products, announced today that it has entered into a license agreement with ICICB Group for the development of Atari branded hotels. According to the agreement, the first hotels will be constructed at selected locations outside the US, with Dubai, Gibraltar and Spain being the first countries to host the Atari hotels. The licensing agreement was concluded with ICICB Group, a multinational holding group, with diversified portfolio, which has presence in the majority of prime markets around the world. This agreement with ICICB Group is in addition to the licensing agreement of January 2020 already entered into with GSD Group and covering eight cities in the USA.

Under the provisions of the agreement, Atari is entitled to 5% of the revenues generated from the hotels. In addition, Atari is entitled to receiving an amount of US$0.5 million, in the form of a non-refundable advance payment and consulting fees.

ICICB Group specializes in bringing forth innovative solutions and projects, while targeting the transformation of the digital world. The Group, by utilizing practical content and state-of-the-art technology, is active in many sectors that include, among others, digital banking, crypto trading and finance, commercial real estate, security, and luxury items. ICICB Group is dedicated to offer innovative products and services that leverage Artificial Intelligence, by concluding partnerships with some of the world’s most known companies.

Atari hotels will be designed in accordance with the latest trends in hospitality industry. With sophisticated style and modern twists, the common areas will immerse visitors into the video game universe and the Atari brand. The hotels will feature Atari gaming playgrounds, several function rooms, co-working areas, fine restaurants and bars, a bakery, a movie theater, as well as a gym. The design of Atari hotels targets both, those who travel for business and those who seek please and entertainment, by offering an all-in-one luxurious and entertaining experience.

Atari reserves the rights for the development of similar hotels in United States and worldwide.

Disclaimer:

Upon the conclusion of the licensing agreement between Atari and ICICB Group, there are certain aspects that remain inherently uncertain. These include, among others, the realization of plans, the operational budget, as well as the plan relating to finances. The non-realization of these assumptions may have an impact on their overall value.

About Atari:

Atari, an affiliated company of Atari SA and its subsidiaries, constitutes a worldwide entity focusing in offering interactive entertainment and multiplatform licensing products. Atari was founded in 1972 and since then, the company forms a leading innovation-driven brand in the world of video games. The company’s portfolio includes the ownership and management of more than 200 games and franchises. Some of the most known titles are Asteroids®, Centipede®, Missile Command® and Pong®. Atari makes also available attractive online games for smartphones, tables, and other compatible devices with its state-of-the-art portfolio and projects. The company is responsible for the development and distribution of interactive entertainment gaming consoles by maintaining partnerships with some of the world’s most reputable companies, such as Microsoft, Sony, and Nintendo. Atari utilizes its brand and franchises by offering licensing agreements in other industries, such as media, derivative products, and publishing.

For more information, visit www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in
France on Euronext Paris (Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq
First North Growth Market as Swedish Depositary Receipts (ISIN Code SE0012481232, Ticker ATA SDB)
and are eligible for the Nasdaq International program in the United States (OTC – Ticker PONGF).

©2021 Atari Interactive, Inc. Atari and the Atari logo are registered trademarks owned by Atari Interactive, Inc. All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

About ICICB:

ICICB is a holding company, with a diversified portfolio, that was founded in an effort to exceed the standard notion of traditional leadership. In doing so, ICICB Group seeks to apply the key concepts of leadership in an evolving process of digital transformation. An important aspect contributing to such transformation is that ICICB stresses the importance of transforming the process and provides the necessary means for its continuance or completion. ICICB Group holds a crucial role in inspiring, motivating, planning, and directing the further advancement of its constituent businesses, corporate entities, and leading professionals in respective areas.

The Group maintains partnerships aiming the digital business transformation. By covering a wide range of potentials, ranging from strategy drafting and planning to supervision of technical aspects, ICICB Group holds a long tradition in creating innovative businesses and submitting proposals that showcase an extensive amount of professionalism willingness, and ability to widen new horizons. Investment-wise, ICICB Group maintains a long-term outlook and strategically targets organic growth through acquisitions in fields in which the management demonstrates notable expertise and experience. The Group’s strategy allows for the utilization of optimal flexibility in terms of financing and investment decision processes.

Contacts

Atari – Philippe Mularski, CFO Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 – Tel + 33 1 53 65 68 68 –

Redeye AB (Certified Adviser) – Catharina Prämhall
Tel: +46 8 121 576 90 –

This is information that Atari SA. is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on March10th, 2021 at 06:30pm CET.

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