atari - The SiLLC Assembly

Atari Token: Agreement with Bitcoin.com Exchange for a Public Sale and Listing of the Atari Token in November 2020

Atari Token: Agreement with Bitcoin.com Exchange for a Public Sale and Listing of the Atari Token in November 2020

The public sale of the Atari Token is slated for November 2020, with a listing on Bitcoin.com Exchange upon completion; Details to be released in the next few weeks by Bitcoin.com Exchange
Atari announces new partnerships, such as Ultra.io
The 3rd round is currently live and will close before the public sale

Paris, France, October 1, 2020 – The Atari Group, one of the world’s most iconic consumer brands and interactive entertainment producers, announces today an agreement with Bitcoin.com Exchange for a public sale and the listing of the Atari Token (ATRI) on Bitcoin.com Exchange.

The public sale is slated for early November 2020, with details to be announced in the next few weeks by Bitcoin.com Exchange. During all these sales, the Atari Token can only be purchased using the following mainstream crypto-currencies: Bitcoin, Ethereum, Litecoin, Bitcoin Cash.

This public sale and the listing constitute a very important milestone for the Atari blockchain project, providing liquidity to the token holders, and paving the way for future collaborations and the development of the Atari blockchain eco-system.

The Atari Group has recently entered into many additional partnership agreements to progressively develop the adoption and the use cases of the Atari Token throughout the ecosystem of interactive entertainment and of blockchain initiatives. The first use cases are in the domains where the Group is already active: casinos using crypto-currencies, video games or blockchain games. The list of such partnerships is available at www.atarichain.com. With Ultra.io, a blockchain-based game distribution platform, the Atari Token will be utilized within the Ultra.io ecosystem.

The public sale is implemented by Atari Chain, Ltd (“Atari Chain”), a subsidiary of Atari, SA, held in parity with the ICICB Group and based in Gibraltar. The Atari Group is entitled to 35% of the revenue derived from the sales of the Atari Token.

During the 1st round of pre-sales of the Atari Token, $514K was transacted at a price per token of $0.08 each, corresponding to 74.19 BTC at the then current price of the Bitcoin. The amount was mainly contributed by the partners to fund development of the project. The main goal of this first round was essentially to stress-test the platform, validate the user interface and audit the backend system. Atari Chain closed a 2nd round of private sales for an amount of $1 million at the same price of $0.08, raised from third parties and from its business partner ICICB. The Hard Cap has been reached. The 3^rd round is currently live and will close before the public sale.

The project documentation (White Paper, Strategy paper, Tokenomics) is available at www.atarichain.com, together with the Atari crypto-wallet which can be downloaded for free and enables users to deposit and manage their crypto-currencies in an optimized manner.

The launch of the Atari Exchange is to take place at the time of the listing, to achieve a better synchronization with the other project stages.

Further information on the Atari Token is available on the dedicated website www.atarichain.com.

Disclaimer:

The realization of the plans, and their operational budget and financing plan remain inherently uncertain, and the non-realization of these assumptions may impact their value.

About Atari:

Atari, comprised of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® and Pong®. From this important portfolio of intellectual properties, Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony and Nintendo game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For moreinformation: www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in France on Euronext Paris (Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq First North Growth Market as Swedish Depositary Receipts (ISIN Code SE0012481232, Ticker ATA SDB) and are eligible for the Nasdaq International program in the United States (OTC – Ticker PONGF).

Contacts

Atari – Philippe Mularski, CFO Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 – pm@atari-sa.com Tel + 33 1 53 65 68 68 – atari@calyptus.net

Redeye AB (Certified Adviser)
Tel: +46 8 121 576 90 – certifiedadviser@redeye.se

This is information that Atari, SA is obligated to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on October 1, 2020 at 7h45 CET.

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Disclaimer
All transaction are carrying out by SiLLC, a private portfolio management assembly. This document is not an offer of securities for sale or investment advisory services. This document contains general information only and is not intended to represent general or specific investment advice. Past performance is not a reliable indicator of future results and targets are not guaranteed. Certain statements and forecasted data are based on current expectations, current market and economic conditions, estimates, projections, opinions and beliefs of SiLLC and/or its members. Due to various risks and uncertainties, actual results may differ materially from those reflected or contemplated in such forward-looking statements or in any of the case studies or forecasts. All references to SiLLC’s advisory activities relates to SiLLC Assembly International.

Atari® Collaborates with Geer™, HotPlay, and True Axion Interactive to Distribute Authentic Atari Digital Products

Atari® Collaborates with Geer™, HotPlay, and True Axion Interactive to Distribute Authentic Atari Digital Products

The introduction of branded digital products brings us one step closer to Ready Player One.

NEW YORK, NY | September 11 2020 – Atari® — one of the world’s most iconic consumer brands and entertainment producers — today announced a partnership with branded virtual goods company Geer™, in-game advertising platform (“IGA”) company HotPlay, and game development studio True Axion Interactive to bring Atari-branded digital products into video games for the first time.

Game players, who spent $111 billion in 2019 on digital products such as skins to customize their avatars, so far have had little opportunity to express themselves and establish an identity using brands as they would in the real world. Geer™ believes this is beginning to change, and the Atari brand is leading the way. “This marks the beginning of a new era where players can express their digital identities using brands they love, where games will collaborate with brands boost user engagement and revenues, and where brands can enter a new distribution channel to engage with younger generations,” says Geer™ CEO Christian Ferri.

The underlying technology, invented by Geer™ with IBM, bridges the gap between brands and games, helping them connect, negotiate and monetize branded products for in-game use.

In addition, the Geer™ platform serializes each product using the IBM blockchain in a way that guarantees their authenticity and digital scarcity, provides players with true ownership, and supports associated rewards. This differs from traditional in-game advertising and licensing arrangements, as it creates a completely new distribution vehicle for branded digital products that gamers love.

Another of the underlying technologies, invented by HotPlay, enables the dynamic and seamless placement of coupons into games. By integrating with HotPlay’s API, game studios like True Axion Interactive can collaborate with brands and retailers to present coupons to their players without interfering with their game experience.

The first games to see the Atari-branded virtual goods — Evergleam Hill and Invictus— are original titles by True Axion Interactive. True Axion Interactive CEO and HotPlay Founder and Managing Director, Nithinan Boonyawattanapisut says, “This partnership demonstrates the technical capabilities that established the reputation of True Axion Interactive to be the most capable game development studio in SE Asia. Leveraging the HotPlay platform to take in-game brand promotion to the next level offers a revolutionary marketing solution that harmonizes engagement between businesses and gamers like these industries have never seen before.”

Atari CEO Fred Chesnais says, “We are thrilled to partner with Geer™, HotPlay and True Axion Interactive to distribute Atari branded digital products into video games,” said Fred Chesnais, CEO of Atari. “The Atari brand is beloved by gamers and consumers and offering customizable products featuring the iconic brand is a unique opportunity for players to express themselves. We are confident Geer™, HotPlay and True Axion Interactive can drive monetization and engagement from our existing fans and newcomers alike. ”

About Atari

Atari® is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris.

About Geer™

Geer™ is the first technology company to bring major consumer brands and video game publishers together, making it easy and scalable for them to connect, negotiate and monetize branded virtual products across all game engines, while rewarding players for in-game achievements with coupons. To learn more, visit geer.it. For press inquiries write to press@geer.it.

About HotPlay

HotPlay developed and operates the revolutionary in-game advertising (“IGA”) platform, which leverages proprietary Artificial Intelligence and harmonizes engagement between businesses and consumers/gamers. Presently, in-game advertising is conducted by intermediate display ads and interstitials which gamers ignore and find annoying; however, the HotPlay technology seamlessly integrates native ads into game environments and gameplay, thus enabling client brands to insert non-intrusive and interactive digital coupons, redeemable through both online and offline channels. Brands can also track the conversion funnel from viewers to actual sales in real-time.

About True Axion Interactive

100+ people video game studio, True Axion Interactive is Axion Ventures’ joint venture with True Corporation Public Company Limited, a major telecom and media company in Thailand with online game publishing arms throughout Southeast Asian countries. It is positioned to become the most capable game development studio in the region by leveraging Axion Games’ business model and industry expertise and True Corporation’s publishing and media support.

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Atari: Expansion of the partnership with Animoca Brands

Atari: Expansion of the partnership with Animoca Brands

Atari and Animoca Brands expand their collaboration in the area of blockchain games
Animoca Brands becomes the preferred supplier of blockchain gaming content on the Atari VCS
Non-exclusive distribution agreement for the Atari VCS in Asia

Paris, August 4, 2020 – The Atari Group, one of the world’s most iconic consumer brands and interactive entertainment producers, announces a significant expansion of its existing partnership with Animoca Brands, a leading digital entertainment company specializing in blockchain and gamification.

In December 2018, Atari had announced a licensing agreement with Animoca Brands for the development of blockchain versions of its mobile games RollerCoaster Tycoon Touch and Goon Squad.

In light of the launch of the virtual world The Sandbox (with a wider launch scheduled for Q4 2020), Atari and Animoca Brands have agreed to expand their collaboration, with the global (ex-China) licensing agreement now including 15 new titles from the Atari catalog (amongst which are the iconic games Centipede, Pong, Breakout, Asteroids, and Missile Command). Animoca Brands will have the right to develop and publish blockchain versions of these titles, which will feature the integration of non-fungible tokens (NFTs). The term of the agreement extends through to January 31, 2025. As consideration for the expanded full license to develop and publish the games, Animoca Brands will pay a minimum guarantee against future revenues to Atari payable through the issuance of 18.7 million shares of the company priced at 0.21 Australian dollars per share.

Atari and Animoca Brands have also agreed to team up in order to promote the access to blockchain gaming content on the Atari VCS. As one of the world’s leading players in this area with games including F1® Delta Time and The Sandbox, Animoca Brands represents an ideal partner to enrich the Atari VCS ecosystem, whose objective is to attract the largest possible number of blockchain enthusiasts on its platform. Animoca Brands will become the preferred provider of blockchain gaming content with an exclusive featuring on the Atari VCS homepage. The term of this exclusivity agreement extends through to September 30, 2022. As consideration for this exclusivity, Animoca Brands will pay a minimum guarantee against future revenues to Atari of 320,000 USD, payable at its discretion in cash or through the issuance of 2.2 million shares of the company priced at 0.21 Australian dollars per share before July 31, 2021.

As part of this new agreement, Atari and Animoca Brands have also entered into a non-exclusive online distribution agreement for the Atari VCS for Asia (excluding Australia and New-Zealand). Animoca Brands will set up and operate its own online retail store covering the region. The agreement takes effect as of the date of signing and extends through to September 30, 2022.

Lastly, Atari and Animoca Brands have reached an agreement in principle for a token swap between the Atari Token and tokens owned by Animoca Brands, in limited amounts of less than 100,000 USD.

“We are thrilled to strengthen our partnership with Animoca Brands, whose vision for the integration of blockchain technology into video games is perfectly aligned with ours. When we signed the initial agreement, we always envisaged to expand it to the most iconic games of the Atari catalog to turn them into blockchain games” declared Frederic Chesnais, CEO of Atari. “Our ambition for the Atari VCS is to develop an ecosystem that gives users access to the largest number of tools for creation and entertainment. Blockchain games inside a virtual world are a perfect example for the types of entertainment that we want to propose to the Atari VCS userbase. It was the natural choice to ask our partner Animoca Brands, whose leadership in blockchain gaming is unquestioned, to offer their blockchain gaming content directly on the Atari VCS.”

Yat Siu, co-founder and chairman of Animoca Brands, said: “This significant expansion of our partnership with Atari allows Animoca Brands to leverage some of the greatest ever classic games into our blockchain strategy and on our popular platforms, including the hypercasual gaming platform Gamee and the digital collectibles platform Quidd. We are very excited at the opportunity to catapult these nostalgic, history-making games into the future.”

Disclaimer / Risk factors:

The realization of the plans, and their operational budget and financing plan remain inherently uncertain, and the non-realization of these assumptions may impact their value.

With regards to the Coronavirus (COVID-19), this virus is creating important disruptions in China and by repercussion in the whole world. The Group is exposed to the same risks as all the other actors and remains extremely vigilant to these external events, which can have a temporary impact on the profitability of the current financial year. These disruptions may in fact have an impact, notably with regards to the timetable, on the sourcing, production and shipment of the Atari VCS and of other Atari licensed products commercialized by our partners, as well as on the renewals of these licensing agreements, generators of profits and royalties for the Group. The pursuit of production and deliveries remains dependent on the continuity of production activities and international transport flows. Atari will continue to keep its clients and shareholders informed as the situation evolves. Furthermore, the Group continues to work on the renewal of licensing agreements.

About Atari:

Atari, comprised of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® and Pong®. From this important portfolio of intellectual properties, Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony and Nintendo game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For more information: www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in France on Euronext Paris (Compartment C, ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq First North Growth Market as Swedish Depositary Receipts (ISIN Code SE0012481232, Ticker ATA SDB) and are eligible for the Nasdaq International program in the United States (OTC – Ticker PONGF).

Contacts

Atari – Philippe Mularski, CFO Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 – pm@atari-sa.com Tel + 33 1 53 65 68 68 – atari@calyptus.net

Redeye AB (Certified Adviser)
Tel: +46 8 121 576 90 – certifiedadviser@redeye.se

This is information that Atari SA. is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on August 4, 2020 at 8:00am CET.

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